How to Create a Brand Voice

Branding is about being remembered.

Visually or verbally, the way your brand speaks is just as important as how it looks. On UFOstart, your AI Agents can sound just like you, but only if you give them the right voice.

This guide will help you:

• Understand what a brand voice is and why it matters
• Learn the 5 essential steps to create a tone of voice that works
• Write the perfect prompt for the “Additional Information” field in the Brand Voice setup

What Is a Brand Voice?

Your brand voice is the way your brand communicates with your audience.

It includes your:

• Tone (the emotional attitude behind your words)
• Language (what you say and how you say it)
• Personality (what makes your brand feel human)
• Consistency (the glue that builds recognition and trust)

A strong brand voice:

• Reflects your audience’s values
• Differentiates you in a crowded market
• Makes your messaging feel familiar, not robotic

Why Brand Voice Matters

Your audience’s brain is wired for familiarity.

When they hear your tone repeatedly (whether bold or warm) they subconsciously connect that tone to trust. Your tone is the vibe they remember. A consistent voice:

• Builds emotional connection
• Reduces decision fatigue
• Makes content feel less “AI,” more you

5 Practical Steps to Define Your Brand Voice

Step 1: Define Your Target Market

Who exactly are you speaking to? Go beyond basic demographics.

• Are they ambitious founders, overwhelmed marketers, or creative freelancers?
• What are they struggling with? What do they value?The clearer this picture, the more naturally your voice will connect.

Step 2: Understand Their Personality

What traits do they share?

• Curious? Risk-averse? Bold? Analytical?These clues help you mirror the vibe they relate to.

Step 3: Align With What They’re Looking For

Tone is contextual. What does your audience want from you?

• Empathy? Expertise? A kick in the butt? A friendly guide?Choose a tone that fits their needs, not just your style.

Step 4: Create a Brand Persona

Treat your brand like a person. Ask:

• If your brand walked into a room, how would it speak?
• What would it never say?Give it traits. Make it real. This persona guides your AI Agents to write like you.

Step 5: Define the Mood (Tone of Voice)

Now pick a tone that sets the right mood:

• Playful vs. Serious
• Modern vs. Classic
• Direct vs. Detailed

Your tone isn’t just what you say: it’s how you say it.

How to Fill Out the Brand Voice Fields (Field-by-Field Guide)

When setting your Brand Voice in the UFOstart Data Hub, you’ll see a few fields:

1. Content Tone (Dropdown)

This defines the emotional feel of your content.

Examples:

• Friendly
• Bold
• Inspirational
• Playful
• Professional

🧠 Tip: Think about how your audience should feel after reading your content.

2. Language (Dropdown)

This is about the language itself (not tone)—specifically, the actual spoken/written language.

Examples:

• English
• German
• Spanish
• French

🧠 Tip: Choose the primary language you want your content in. This impacts phrasing, idioms, and cultural references.

3. Tone of Address (Dropdown)

This defines whether the content speaks formally or casually to your reader.

Options:

• Formal – respectful, distanced, often used in B2B or traditional industries
• Informal – relaxed, conversational, good for startups and personal brands

🧠 Tip: Most modern startups use informal to connect more personally.

4. Language Level (Dropdown)

This determines how simple or complex the language should be.

Options:

• Easy – simple vocabulary and sentence structure
• Medium – professional but clear, no jargon
• Complex – technical or expert-level language

🧠 Tip: Choose Medium unless you're writing for an academic or technical audience.

5. Additional Information (Text Field – The Most Important One!)

This is where you define your actual brand voice. It's your chance to add real nuance so your AI Agents can truly sound like you.

What to Write in “Additional Information”

Here’s what to include (and a template below):

• Define your brand personality (e.g. “We’re ambitious, down-to-earth, and a bit sarcastic.”)
• Say how you want to sound (e.g. “Write like a founder talking to another founder.”)
• Mention what to avoid (e.g. “No corporate jargon or passive voice.”)
• Include any special terms you use (e.g. “Always refer to our tool as ‘The Growth Engine.’”)
• Add examples if you have them (even links or quotes that nailed it)

🔧 Prompt Template (Copy, Paste, Customize)

We’re a startup helping [describe your audience briefly, e.g. busy founders scale faster]. Our tone should be [e.g. casual, confident, and witty] but never [don'ts]. Write in short sentences, active voice and avoid sounding like AI-speak. We speak like humans, not bots. Avoid overused phrases like "in the world of", “leverage,” “synergy,” or “cutting-edge.” Think: helpful, relatable, trustworthy. Always write like a smart friend who’s been there before.



Want to test if your brand voice works? Ask:

“Would this sound weird coming from a real person?”

If yes, simplify it until it feels natural.