Blockchain to Bring Authenticity back to Marketing

The modern Internet experience is broken. Whether it be the rise of toxic exchanges on social media platforms, rampant bot activity, inauthentic influencers, or the hyper-centralizing forces dominating the web, users are desperate for an upgrade. Unfortunately, blockchain technology alone isn’t the solution. It is merely a tool to take back the web and to bring authenticity back to marketing.

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Can Blockchain Technology Create a Trustless Internet Experience?

The following blog post dives into the grander project of blockchain technology, the need for a trustless Internet experience, and why the Facebooks and Amazons need a sharp reality check. Since their inception, many have turned to each of these Internet platforms as much as they turn to their light switches, public transport, and other utilities. Fortunately, an alternative technology is emerging to upset this narrative.

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Sebastian Schuhl
The Marketing Realities of Crypto Bounty Hunters and Airdrops

The advent of cryptocurrencies has revolutionized the way we think about money. And as money is the lifeblood of every business, digital tokens have also brought into question business development strategies. Instead of hiring a single freelancer to complete a specific task, for instance, a project can now leverage the wisdom of the crowd to achieve a common goal through something called “crypto bounties.” Similarly, startups can get their token into thousands of hands via “airdrops” and bootstrap a cryptocurrency’s adoption. Like everything in this industry, however, it’s not all roses. Although airdrops and bounty campaigns may seem like surefire ways to attract attention for your idea, they do come with a host of disadvantages.

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ICO a DAO - Can Decentralized Autonomous Organizations Save ICOs?

In January 2018, Ethereum co-founder Vitalik Buterin outlined a proposal for eliminating the downsides of many initial coin offerings (ICO). Buterin wrote, “the following is a quick exposition of an idea I had for improving the ICO model by merging some of the benefits of DAOs.” The thought experiment highlighted how a “DAICO” could eliminate the temptation for exit scams and leverage the wisdom of the crowd to distribute project funds. In the following post, we will dive into some of the ways in which a DAICO (an ICO for a decentralized autonomous organization, short DAO) can improve on ICOs and better leverage positive community sentiment.

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Sebastian SchuhlDAO, ICO
How to Incentivize Your Crypto Community

As we have discussed in a handful of previous posts already, generating an audience around your crypto idea is crucial for your idea’s success. Naturally, the larger the community, the more hype will disseminate around on the Internet. But single-faceted marketing plans only go so far. By aligning incentives within your group you can turn users into owners and entice people to go beyond making a simple five-star review on ICOBench. In the following post, we’ll dive into the types of incentives your membership might react to, how these incentives either augment or degrade the quality of your community, as well as provide some real-world examples to get you started.

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Blockchain Developer Community: How to Use GitHub to Gain Insights for Your Project

The importance of community for any crypto project is critical. A powerful response from token holders can turn even a poor idea into a blazing success. Likewise, the best ideas can wither away and die if they don’t attract a following. Thus, knowing where to find your audience is one of the first steps for captivating a thriving community. The next step is retaining them; and GitHub is a great place to do just that.

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The Power of Community in Blockchain Marketing

The customer isn’t always right, but a community's consensus likely is. The development of technology in the world of business and finance (forget crypto for a minute) has put clients in a type of co-pilot role. Communication of CEOs and entrepreneurs has shifted from vertical hierarchy to a flat circle in which everyone has a say. This comes with a host of advantages, too. Forgetting how to leverage them, however, could mean that you’re missing out on one of the most important aspects of your blockchain project’s marketing strategy: community building.

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The Importance of Transparency with your Crypto Project

Being replete with shady characters, exit scams, and legal difficulties, as well as the burst of the “crypto bubble”, many risk-averse folks have been turned away from supporting ICOs, STOs, and token sales. And while the crypto industry is slowly getting its act together, a noted side effect of this rather dark history is that many investors (both accredited and retail) are asking serious questions much more often. Thus, no matter which social media channels that you’re leveraging to develop an audience, the global community will demand utmost transparency and immediate answers.

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How to strategically manage the distribution of resources

One of the fruits of the recent crypto bear market has been the fact that individuals are far less likely to dive into a position before thoroughly vetting a token or project. On top of that, groups on the receiving end of these funds are much more careful about how they’re allocating them to keep the company afloat. Still, questions abound: Should you bite the bullet and pay for the rating’s platform listing? Should you pay in BTC, ETH, USD, or your native token? How can you measure the quality of a particular marketing service?

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Challenges of Crypto Marketing Communication and How to Overcome Them

When it comes to ICO Marketing Communication, many “traditional” marketing tactics are still applicable. Yet, it’s important to understand the specific mechanism involved in ICO marketing and the new challenges these create regarding marketing strategy and execution. In the following we’ll be outlining these challenges and how to leverage aspects of classic social media outlets, as well as some of the new techniques and channels.

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