Posts tagged ICOs
Challenges of Crypto Marketing Communication and How to Overcome Them

When it comes to ICO Marketing Communication, many “traditional” marketing tactics are still applicable. Yet, it’s important to understand the specific mechanism involved in ICO marketing and the new challenges these create regarding marketing strategy and execution. In the following we’ll be outlining these challenges and how to leverage aspects of classic social media outlets, as well as some of the new techniques and channels.

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Do You Know Your Target Audience for a Successful ICO Marketing Campaign?

In 2017, ICO Marketing consisted mainly of writing a white paper and boosting it via Social Media, Reddit and Telegram. Back then, that method was worked to get sufficient funding. But thank goodness it didn’t last. Now, in 2018 and beyond, the mainstream arrival of cryptocurrencies should hopefully give flight to real products rather than simple money-getting schemes and the ICO Marketing campaigns have to factor that it with a strong focus on a projects target audiences.

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Five Things We’ve Learned from Watching the ICO Market(ing) Closely

The hype of 2017 and the meteoric rise of bitcoin’s price brought mainstream attention to the world of cryptocurrencies. Now, in 2018, however, the hype has dwindled to a low buzz. The first victim of the red water market has been a gash in trust from the swath of emerging crypto-related projects. In December of last year, all you needed was a white paper, some web content, and some traffic on your social media channels and you’d be all set. Since then, much has changed. Critical analysis of how and when to launch your initial coin offering (ICO) and how to get awareness for your project is more important than ever.

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