Posts tagged ICO Marketing
The Marketing Realities of Crypto Bounty Hunters and Airdrops

The advent of cryptocurrencies has revolutionized the way we think about money. And as money is the lifeblood of every business, digital tokens have also brought into question business development strategies. Instead of hiring a single freelancer to complete a specific task, for instance, a project can now leverage the wisdom of the crowd to achieve a common goal through something called “crypto bounties.” Similarly, startups can get their token into thousands of hands via “airdrops” and bootstrap a cryptocurrency’s adoption. Like everything in this industry, however, it’s not all roses. Although airdrops and bounty campaigns may seem like surefire ways to attract attention for your idea, they do come with a host of disadvantages.

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How to Incentivize Your Crypto Community

As we have discussed in a handful of previous posts already, generating an audience around your crypto idea is crucial for your idea’s success. Naturally, the larger the community, the more hype will disseminate around on the Internet. But single-faceted marketing plans only go so far. By aligning incentives within your group you can turn users into owners and entice people to go beyond making a simple five-star review on ICOBench. In the following post, we’ll dive into the types of incentives your membership might react to, how these incentives either augment or degrade the quality of your community, as well as provide some real-world examples to get you started.

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The Power of Community in Blockchain Marketing

The customer isn’t always right, but a community's consensus likely is. The development of technology in the world of business and finance (forget crypto for a minute) has put clients in a type of co-pilot role. Communication of CEOs and entrepreneurs has shifted from vertical hierarchy to a flat circle in which everyone has a say. This comes with a host of advantages, too. Forgetting how to leverage them, however, could mean that you’re missing out on one of the most important aspects of your blockchain project’s marketing strategy: community building.

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The Importance of Transparency with your Crypto Project

Being replete with shady characters, exit scams, and legal difficulties, as well as the burst of the “crypto bubble”, many risk-averse folks have been turned away from supporting ICOs, STOs, and token sales. And while the crypto industry is slowly getting its act together, a noted side effect of this rather dark history is that many investors (both accredited and retail) are asking serious questions much more often. Thus, no matter which social media channels that you’re leveraging to develop an audience, the global community will demand utmost transparency and immediate answers.

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How to strategically manage the distribution of resources

One of the fruits of the recent crypto bear market has been the fact that individuals are far less likely to dive into a position before thoroughly vetting a token or project. On top of that, groups on the receiving end of these funds are much more careful about how they’re allocating them to keep the company afloat. Still, questions abound: Should you bite the bullet and pay for the rating’s platform listing? Should you pay in BTC, ETH, USD, or your native token? How can you measure the quality of a particular marketing service?

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Challenges of Crypto Marketing Communication and How to Overcome Them

When it comes to ICO Marketing Communication, many “traditional” marketing tactics are still applicable. Yet, it’s important to understand the specific mechanism involved in ICO marketing and the new challenges these create regarding marketing strategy and execution. In the following we’ll be outlining these challenges and how to leverage aspects of classic social media outlets, as well as some of the new techniques and channels.

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Do You Know Your Target Audience for a Successful ICO Marketing Campaign?

In 2017, ICO Marketing consisted mainly of writing a white paper and boosting it via Social Media, Reddit and Telegram. Back then, that method was worked to get sufficient funding. But thank goodness it didn’t last. Now, in 2018 and beyond, the mainstream arrival of cryptocurrencies should hopefully give flight to real products rather than simple money-getting schemes and the ICO Marketing campaigns have to factor that it with a strong focus on a projects target audiences.

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Why Timing your ICO Right Is Crucial

If you’ve recently glanced at any number of price analyses in the cryptocurrency market, you’re likely to see a wash of red. Sure, a few small-cap altcoins pumping a few portfolios here and there, but nothing really substantial. Another clue that it’s bear season is the lack of mega ICO Launches. What began as “Crowdfunding 2.0” in 2017, has turned into something much different in 2018 and rightfully so. The market isn’t as spend happy as when bitcoin was pushing $20,000; and the truth is, these considerations need to be weighed before you start with your ICO launch and the preparation for it.

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Five Things We’ve Learned from Watching the ICO Market(ing) Closely

The hype of 2017 and the meteoric rise of bitcoin’s price brought mainstream attention to the world of cryptocurrencies. Now, in 2018, however, the hype has dwindled to a low buzz. The first victim of the red water market has been a gash in trust from the swath of emerging crypto-related projects. In December of last year, all you needed was a white paper, some web content, and some traffic on your social media channels and you’d be all set. Since then, much has changed. Critical analysis of how and when to launch your initial coin offering (ICO) and how to get awareness for your project is more important than ever.

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